Carl Philipp Gottlieb von Clausewitz

Carl Philipp Gottlieb von Clausewitz (1780–1831) — a Prussian military officer having begun his service as a junker and finished as a major-general, participant of The Seven Years’ War and Napoleonic wars, admirer of Immanuel Kant’s philosophy, long-term director of Prussian Military Academy. His work On War written on the basis of his own experience and thorough study of many other military campaigns laid down the foundation for modern theory of war. While American marketing experts Al Ries and Jack Trout took his ideas as a basis for their book Marketing Warfare (published in 1986) having compared modern business with war and dedicated their work to “a greatest marketing strategist” — Carl von Clausewitz.