Election from A to Z: Election administrator’s desk book Juriy Shveda

The theoretical and practical aspects of organization and realization of electoral campaign are considered. Essence, constituents, stages and resources of electoral campaign, basis of electoral marketing and management, electoral communication and electoral behavior, imagology and image-making, electoral consulting are exposed. Electoral stratagems and technologies are analyzed in detail. For the students of humanitarian specialities, civil ser vants, political and public activists, leaders of party organizations, administrators and participants of electoral campaigns, all, who takes interest in politics.